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25A Karnani Mansion, Park Street Kolkata-700016

Bhawani Group

Bhawani Group is one of the leading property developers in Kolkata. Skaly has been working with Bhawani Group with almost over 1.5 years and we have seen the brand evolve. They approached Skaly with the objective of brand awareness and engagement with their customers. With a plan of 360° Digital Marketing, Skaly set on the journey to mark their brand presence digitally.

Few challenges that were faced included maintaining a new social media page from scratch, and analysing new engagement activities for the target audience.

But, how did the strategy become successful?
  • 1. Skaly launched weekly informative campaigns, sharing valuable property-related tips, market trends, and expert advice, positioning Bhawani Group as a knowledgeable and trustworthy authority in the real estate industry.
  • 2. Skaly executed targeted social media advertising campaigns, effectively Group's potential customers and driving increased brand awareness and engagement.
  • 3. Skaly devised a comprehensive social media content calendar, leveraging engaging \ relevant industry insights, and timely updates to maintain a consistent and captivating online presence for Bhawani Group.
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