GM Group
GM Group is one of the leading real estate developers in Kolkata, West Bengal. With over more than 7 ongoing projects, GM Group approached Skaly, with the motive of increasing their brand awareness, generating proper leads, and handling their 360° digital marketing including photo shoots, video shoots, hoarding designs, etc.
Skaly took it as a challenge and studied their brand and the marketing practices they have been adopting. We found that the social media presence was quite weak and the quality of leads being given was not upto the mark. We set on a journey to mark their brand presence. Skaly planned with the team and understood what GM Group required and this is how we made the plan successful.
What did Skaly do?
- 1. Leveraging data-driven insights and personalised outreach, we streamlined GM Group's lead generation process, ensuring that each prospect received tailored information, resulting in a higher conversion rate of leads into potential buyers.
- 2. By crafting a comprehensive social media strategy, we revitalised GM Group's online presence, employing engaging content, interactive campaigns, and real-time customer interactions to foster a thriving digital community.
- 3. We harnessed the power of captivating drone video shoots to offer potential buyers a stunning aerial view of GM Group's projects, immersing them in the elegance and scale of each development.
